For every Oreo, there are dozens, perhaps hundreds of tweets that fall flat, even if they were conjured in a room full of social media experts and marketers. During last Sunday's Grammys, "a lot of brands tried to do it but only one stood out," Williamson said.
That one was Arby's. Singer Aaron Gordon Jersey Pharrell Williams showed up at the awards show wearing an oversized, puffy brown fedora. It quickly got its own parody Twitter account (with more than 18,000 followers), not Wholesale Jerseys China Shop to mention Babe Ruth Jersey all the Twitter mentions. The Cheap Dallas Cowboys Jerseys fast-food chain known for its big cowboy hat logo quickly tweeted "Hey @Pharrell, can Football jerseys cheap we have our hat back? #GRAMMYs."