About 10 people at a 360i's social media command center in New York immediately huddled with others on the phone. Ideas flew back and forth. Ten minutes later, the ad was out on Twitter and Facebook. No one recalls who came up with the Air Max 720 a Vendre ad, which featured an image Adam Shaheen Jersey of an Oreo in partial darkness and the tagline "You Scarpe Air Max 97 Saldi can still Air Force Scontate dunk in the dark."
In the first hour, the ad had more than 10,000 retweets on Twitter and 18,000 likes and 5,000 shares on Air Max 720 Pas Cher Facebook. "We didn't realize how far it was going to go," said 360i CEO Sarah Hofstetter.